FUTUREStrategies

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👤 Marketing in the Ego-conomy
I before We. How ego, benefits and identity will shape the consumption of the future. Where the trend comes from and what it means for successful…
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Florian Schleicher
💚 Sustainability as a competitive advantage
How can companies communicate about sustainability in an authentic, trustworthy, powerful and future-oriented way? By having a sustainability strategy …
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Florian Schleicher
🎭 Entertain or Die - Brand Fit 2025
People no longer pay attention to advertising. How can I make my brand desirable? How do I make my communication emotional? And how do I sell…
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Florian Schleicher
🤖 AI in Marketing: Hype, Risik or Revolution?
AI makes us faster, smarter, more efficient - but can it also replace us? My honest look at how AI is changing marketing - and why it needs more than…
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Florian Schleicher
🔮 MARKETING TRENDS 2025 / Part 1
My analysis of international trend reports on 5 groundbreaking trends that will redefine marketing success in 2025. Including case studies, data points…
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Florian Schleicher
11
📚 My Top 3 Marketing Book Picks for 2025
Are you looking for books on marketing, strategies and sustainability? Here are my 3 recommendations for your path to strategic and sustainable…
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Florian Schleicher
🌟 Using the 12 archetypes in marketing
Successful brands such as Apple, Microsoft, Too Good To Go and Patagonia show us: With the right archetype, brand identity becomes tangible. But how do…
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Florian Schleicher
🎫 Learn Strategic Marketing from me
Tools, methods and everything you need for strategic marketing. In 5 sessions I will show you how to build a successful brand. Focus on sustainability…
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Florian Schleicher
🌾 Oatly: Marketing Case Study - The inexplicable brand
The provocative marketing strategy Oatly uses to define its own market and create crazy campaigns. Plus: 5 top learnings for our own marketing.
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Florian Schleicher
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FUTUREStrategies
FUTUREStrategies
For marketing leaders and those who aspire to be: Inspiration on marketing, strategies and sustainability. Every 3 weeks for +1,700 readers.
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